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The Culture Dispatch: The Root Resurgence

In recent years, there has been a notable resurgence of interest in plant-based remedies and traditional herbal medicine practices, driven in part by a societal shift towards holistic wellness intersecting with traditional knowledge and scientific advancements in the sector. But how can we navigate the integration of traditional plant-based medicine into modern healthcare systems? And how can we do it whilst respecting cultural heritage, indigenous rights and ensuring safety and efficacy for patients?

Shereen Al Mulla, cofounder Hikma Rituals & Master Herbalist

Mahdia El Jed, cofounder of Hikma Rituals
Ajmal Hasan,Head of Operations & Tourism Development
Abdullah Al Kaabi, Founder of ElBooma Films


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